Graphic Design & Art Direction
WORK
PLAY
HELLO
Currently based in Brooklyn working as a Senior Designer at PepsiCo while maintaining freelance projects and exploring physical mediums such as screen printing, clay, and embroidery.
IG
ARE.NA
BFA, Communications Design
Mountain Dew
Snr Brand Designer
June 2025 - Present
Bubly & Starbucks
Snr Brand Designer
Feb 2024 - May 2025
Sparkling & Hydration
Brand Designer
Dec 2022 - Jan 2024
Made In Cookware, ATX
Graphic Designer
2022 - 23
Junior Designer
2021 - 22
Freelance:
Oddball World
Full Picture PR
Flourish Plant
Brand Identity & Strategy
Typography
Packaging Design
Print Design
Logo Design
Retail Display
Content Strategy
Social Media
Paid Ads
Web Design
Illustration
Screen Printing
Starbucks Iced Energy reflects Gen Z's shift towards energy drinks, offering a natural and reliable energy option that builds on Starbucks' caffeine expertise. Contributed to this project across its full lifecycle from logo and packaging development, product naming, display ads, and assistance in photoshoot concepting and art direction.
Collaborators: Sunnie Guglielmo Creative Director, Hemza Hajyousif Brand Design Manager,
Rikky Fernandes Photographer
MOUNTAIN DEW
An event hosted by Brain Dead in collaboration with Mountain Dew to watch 16 disc golf teams battle it out on a custom course. Complete with the drop of a limited-edition collectible can that matches the Brain Dead event and merch.
Collaborators: Louis De Villiers Creative Director, Eva Rodriguez Senior Designer, Kevin Quiroz Photographer
Made In's network of chefs and restaurants provides unique validation for their cookware, setting them apart within the cookware industry. I developed the brand identity and voice for their internal B2B division, while creating ongoing promotional materials for the hospitality sales team.
Collaborators: Jeff O’Neal Creative Director, Matt Conant Photographer
Bubly Melted Ice Pop captures the essence of American summer nostalgia using a classic color palette and playful illustrations inspired by the iconic popsicle, rocket pop. Originally launched as an LTO in July 2025, and returning for summer 2026 due to consumer and retailer demand.
Collaborators: Sunnie Guglielmo Creative Director, Hemza Hajyousif Brand Design Manager,
Sergio Colon Photographer
Created graphics for one of Mountain Dew’s archived, cult classic flavor, Supernova, as part of a vintage licensing lookbook distributed to retail partners. The collection leans into the archived strawberry-melon flavor's cosmic roots, blending nostalgic Y2K aesthetics with contemporary streetwear styles.
FINE JEWELRY
Mac Knowles is an Austin-based fine jewelry brand founded by two sisters with a deep commitment to creating intentional, classic, heirloom-quality pieces that will last generations. I worked closely with the Co-Founders to develop their logo and brand identity.
EMAIL & SOCIAL
Worked closely with social media manager, copywriter, and motion designer to develop evergreen content, educational posts, behind the design series, product launches, and participate in culinary cultural moments.
Collaborators: Jeff O’Neal Creative Director, Mylynn Vong Social Media Manager, Matt Conant Photographer
As Canada’s #1 sparkling water, bubly introduces a modern, better-for-you soda alternative to a CSD market ripe for disruption. I worked in the early concepting phase to explore packaging, logo and brand voice.
Collaborators: Sunnie Guglielmo Creative Director, Hemza Hajyousif Senior Brand Manager
The LifeWtr bottle redesign focuses on building a stronger brand identity by shifting away from alternating labels to something more ownable. The new design emphasizes optimism and the vast spectrum of life. Across a company wide sprint, my design was selected as the final label for the redesign.