Currently based in Brooklyn working as a Senior Designer at PepsiCo while maintaining freelance projects and exploring physical mediums such as clay, screen printing, and embroidery.
EDUCATION Syracuse University
BFA, Communications Design
EXPEREINCEÂ PepsiCo Design & Innovation, NYC
Mountain Dew
Snr Brand Designer June 2025 - Present
Bubly & Starbucks
Snr Brand Designer Feb 2024 - May 2025
Sparkling & Hydration
Brand Designer Dec 2022 - Jan 2024
Made In Cookware, ATX
Graphic Designer 2022 - 23 Junior Designer 2021 - 22
Freelance:
Oddball World
Full Picture PR
Flourish Plant
SKILLS Creative Direction
Brand Identity & Strategy
Packaging Design
Print Design Typography Logo Design
POS Â & Endcaps Content Strategy
Social Media Web Design
Illustration
Screen Printing
WEBSITE UNDER CONTRUCTION 🔨⚠️
STARBUCKS ICED ENERGY Packaging Design, Copy Writing, OOH, Social
Starbucks Iced Energy reflects Gen Z's shift towards energy drinks, offering a natural and reliable energy option that builds on Starbucks' caffeine expertise.
BUBLY MELTED ICE POP Packaging Design, Creative Direction, OOH, Social
Bubly Melted Ice Pop captures the essence of American summer nostalgia using a classic color palette and playful illustrations inspired by the iconic popsicle, rocket pop. Originally launched as an LTO in July 2025, and returning for summer 2026 due to consumer and retailer demand.
Collaborators: Sunnie Guglielmo, Hemza Hajyousif
BRAIN DEAD X MOUNTAIN DEW Packaging Design
An event hosted by Brain Dead in collaboration with Mountain Dew to watch 16 disc golf teams battle it out on a custom course. Complete with the drop of a limited-edition collectible can that matches the Brain Dead event and merch.
Collaborators: Louis De Villiers, Eva Rodriguez
MAC KNOWLES JEWELRY Creative Direction, Visual Identity, Logo Design
Mac Knowles is an Austin-based fine jewelry brand founded by two sisters with a deep commitment to creating intentional, classic, heirloom-quality pieces that will last generations.
MADE IN B2B Creative Direction, Print Design, Packaging Design
Made In's network of chefs and restaurants provides unique validation for their cookware, setting them apart within the cookware industry. I developed the brand identity and voice for their internal B2B division, while creating ongoing promotional materials for the hospitality sales team.
Collaborators: Jeff O’Neal
MOUNTAIN DEW SUPERNOVA Merch Design
Created graphics for one of Mountain Dew’s archived, cult classic flavor, Supernova, as part of a vintage licensing lookbook distributed to retail partners.
BUBLY POP Creative Direction, Packaging Design, Logo Design
Designed exclusively to capture an untapped gap in the Canadian market, bubly introduces a modern, better-for-you soda alternative. Formulated with a little extra sparkle and natural sweetness, this line extension delivers a health-conscious experience to a carbonated soft drink market ripe for disruption.
Collaborators: Sunnie Guglielmo, Zai Tayebaly
LIFEWTR Packaging Design
The LifeWtr bottle redesign focuses on building a stronger brand identity by shifting away from alternating labels to something more ownable. The new design emphasizes optimism and the vast spectrum of life. Across a company wide sprint, my design was selected as the final label for the redesign.